Don’t let sentimentality get in the way of a sale. Salesmen know that sentimental value can be a good way to convince someone that a product is worth buying even if it costs more. After all, people have been willing to pay extra for items based solely on what color it comes in, rather than [...]
Some stores go on sale, putting certain items up for a reduction in their regular purchase price. Some companies decide to drop the price of a particular product at a specific date; sometimes this is actually done fairly regularly until it stabilizes at some point. There are people who sell all sorts of products, from [...]
I can honestly say, with conviction, that I am now a successful salesperson. After five years on the job, I am able to fully support my own, start planning for a family, and have a little nest egg left over for yearly vacations or starting a trust fund. But all these would not have been [...]
One of the things to consider in selling is your location. It’s a very important thing to ponder on when you want to ensure the success of launching your products. This task can be sometimes tricky because there are products that sell well in certain regions and don’t sell that well in other areas. Choosing [...]
Product demonstrations – whether for things like an ice cream maker or an industrial-strength cutting laser – are part of the arsenal of many salesmen. When performed properly, it can make the audience feel like they understand the product and have a good idea of what will change after they’ve made a purchase. It can [...]
While there may be people who think that their business success can be determined by how the the moon is in the twelfth house and Mars ascendant, we’re actually talking about the business sign, the kind you walk past when you stroll down Rodeo Drive or any other sidewalk in a commercial area. Signs are [...]
Customer retention is one thing every businessman should master. While it can be a difficult art to learn, it is a critical ingredient to the success of every company. Here is a fact. You may never see your customer a second time. So, why should you look forward to second chances? Why risk losing a [...]
Truth be told, some customers are just too tough to deal with. While some are warm, amiable, and accommodating, a few of them are just too grumpy. They have their own way of letting you feel that you’ve just stumbled upon the most important people in the world who can’t be disturbed, or be put [...]
It is inevitable for most people in sales to experience a “sales slump” once or twice in their career. What exactly is a sales slump and how can a salesperson get out of it? Sales slump happens when a salesperson experiences a dip in his volume of sales. As a consequence you’ll experience a strain [...]
There will come a time when shoppers, including your most loyal customers, will grow tired of going back to your store for a purchase or two. It could be that they no longer find your items appealing. It could also be because of tightening budgets caused by current economic strains. Whatever the reasons are, it’s [...]
